Phe Pha wins Best-Selling Booth at GHBC 2025
At the Global Highschool Business Competition (GHBC) 2025, an international business contest for high school students, Phe Pha earned the Best-Selling Booth award in the trade fair category. Twenty teams from various countries participated. This achievement signifies Phe Pha's first step towards becoming a student-run coffee brand focused on professionalism and sustainability.
Phe Pha joined GHBC without a large budget or a big marketing team. They embraced the original spirit of real work, real products, and real value. The booth featured Cold Brew and Vietnamese-style iced milk coffee. These two drinks were crafted to appeal to young people while still highlighting the unique aspects of Vietnamese coffee.
Rather than standing out with flashy presentation, Phe Pha relied on the story and quality of its products. The booth became a spot where customers not only enjoyed coffee but also heard a genuine startup story: a student's journey from learning how to make coffee, working as a barista, to roasting beans and building their own brand.
Many attendees wondered, "Can students really create a coffee brand?" The numbers at the event answered that question. Phe Pha's booth consistently attracted crowds, sold out products faster than expected, and generated the highest revenue during the fair, earning them the title of Best-Selling Booth.
"We don’t try to show off, we just aim to do our best," said Founder Do Minh Duc. "This award isn’t just Phe Pha's win; it shows that when you start early and work seriously, people will notice your efforts."
The success at GHBC 2025 brought Phe Pha more than just a trophy. It provided:
- Trust from their first customers
- Reputation as a student startup with a clear vision
- A foundation for moving into a more professional product development phase
The Best-Selling Booth award is not the end but the beginning of a long journey ahead. After GHBC, Phe Pha will keep expanding its products, researching bean quality, and developing a business model based on the philosophy: "Kind coffee—made from the root—goes far and sustainably."